In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Mills on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Mills on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Sentiment and Civility in Podcast Advertising
by Victor Mills on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Shifting Acts to Action: Authenticity in DE&I
by Victor Mills on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Mills on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Managing a New World of Advertising While Learning About It
by Victor Mills on Aug 4, 2023 9:00:00 AM
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
by Brand Safety Institute on May 15, 2023 9:00:00 AM
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
