Striking the right balance of creator ingenuity and platform guidelines will continue to be a challenge for live-stream environments.
Knowing your partners is a foundational tenet of Brand Safety.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.