Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Meta Releases Brand Suitability Controls Based on GARM Framework
by Brand Safety Institute on Mar 31, 2023 3:37:33 PM
Today Meta began rolling out their new brand suitability inventory filters and their third-party verification solution...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
Fight Terrorist Content – in Real Time, on Your Platform or Site
by Brand Safety Institute on Dec 16, 2022 10:21:26 AM
Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...