Brand Safety Institute Blog

Brand Safety Tools Expand for a New Era

by Victor Mills on Aug 30, 2024 8:45:00 AM

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

by Victor Mills on Feb 16, 2024 8:00:00 AM

While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

Prioritizing Game Developers' Well-being in Digital Advertising

by Victor Mills on Oct 13, 2023 9:00:00 AM

The gaming industry has come a long way, becoming a cultural and economic behemoth. Now, how can the industry find a balance between creating engaging gaming experiences and ensuring the well-being of its developers?