In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
Fox calls an audible on political ads during the Super Bowl
by Jeremy Spitzberg on Jan 22, 2020 6:27:54 PM
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks is...
Publishers earn slightly more from targeted ads; but at what cost?
by Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM