Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
As the 2020 election approaches, and digital political advertising increases, publishers and buyers need policies and transparency to preserve brand safety.
The 2020 election approaches, and political advertising in digital increases. As it becomes more divisive, publishers have to decide if it is appropriate for their brands.
We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...
Fox will sandbox political ads during the Super Bowl, getting out in front of ad adjacency issues.
New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.