Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Brand Safety Institute Launches MFA Transparency Utility for Publishers
by Brand Safety Institute on Mar 3, 2025 1:00:00 AM
The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by some...
Brand Safety Officer in Residence Mailbag: Political Advertising
by Christine Desrosiers on Sep 16, 2020 12:11:28 PM
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...