85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.
IAB Europe poll finds brand safety a key and growing priority among industry experts
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.