Brand Safety Institute Blog

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...

85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies

by Brand Safety Institute on May 11, 2021 2:00:00 AM

85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.

TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues

by Brand Safety Institute on Dec 15, 2020 12:14:54 PM

Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.

IAB Europe finds brand safety a key and growing priority

by Jeremy Spitzberg on Jan 23, 2020 6:47:19 PM

IAB Europe poll finds brand safety a key and growing priority among industry experts

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.

CHEQ checks in on the block list backlash

by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

by Brand Safety Institute on Aug 13, 2019 8:00:00 AM

According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.