Brand Safety Institute Blog | Research (3)

CHEQ checks in on the block list backlash

by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well...

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Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

by Brand Safety Institute on Aug 13, 2019 8:00:00 AM

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content

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