OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.
IAB Europe poll finds brand safety a key and growing priority among industry experts
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.