Brand Safety Institute Blog

by Victor Z Glenn on Feb 8, 2022 2:05:58 PM

Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...

by Neal Thurman on Dec 13, 2021 5:00:00 AM

Two things we love at the Brand Safety Institute are brand safety innovation and evidence that points to doing good by...

by Brand Safety Institute on Nov 10, 2021 12:48:20 PM

Amid the ongoing debate about the risks to brands advertising on news platforms, a recent survey by MAGNA Media Trials and...

by Brand Safety Institute on Oct 25, 2021 2:00:00 AM

Threats to brand safety never sleep and that’s why the Brand Safety Institute (BSI) is here: to help you sharpen your edge...

by Brand Safety Institute on Sep 24, 2021 3:44:05 PM

The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

by Brand Safety Institute on May 11, 2021 2:00:00 AM

Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...

by Brand Safety Institute on Dec 15, 2020 12:14:54 PM

Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago

by Jeremy Spitzberg on Jan 23, 2020 6:47:19 PM

IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and what...

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.

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