It’s clear to everyone in the industry that CTV is THE big thing in the world of digital advertising. In a Forbes story in...
Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...
Two things we love at the Brand Safety Institute are brand safety innovation and evidence that points to doing good by...
Amid the ongoing debate about the risks to brands advertising on news platforms, a recent survey by MAGNA Media Trials and...
Threats to brand safety never sleep and that’s why the Brand Safety Institute (BSI) is here: to help you sharpen your edge...
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and what...