The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
AJ Brown Set to Drive Industry Acceleration at BSI as COO
by Brand Safety Institute on Sep 7, 2023 6:00:00 AM
The Brand Safety Institute (BSI), the advertising industry’s community of practice for brand and people safety, announced...
BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal
by Brand Safety Institute on Jun 6, 2023 12:46:15 PM
Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
by Brand Safety Institute on Jun 5, 2023 12:36:59 PM
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
What Does Twitter's New CEO Mean for Advertisers?
by Brand Safety Institute on May 15, 2023 2:48:32 PM
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
What's Possible at Twitter; According to Twitter at POSSIBLE
by Neal Thurman on May 3, 2023 11:59:09 AM
Last week, Elon Musk addressed the MMA's inaugural POSSIBLE event in Miami. The event featured high level marketers...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...