Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
by Brand Safety Institute on Jun 5, 2023 12:36:59 PM
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
What Does Twitter's New CEO Mean for Advertisers?
by Brand Safety Institute on May 15, 2023 2:48:32 PM
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
What's Possible at Twitter; According to Twitter at POSSIBLE
by Neal Thurman on May 3, 2023 11:59:09 AM
Last week, Elon Musk addressed the MMA's inaugural POSSIBLE event in Miami. The event featured high level marketers...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!
by Louis Jones on Nov 16, 2022 9:34:58 AM
BSI Co-Founder, Industry Experts Weigh In On Elon's Bid for Twitter
by Brand Safety Institute on Apr 19, 2022 6:26:34 PM
The Brand Safety Institute (BSI) was among the digital advertising industry leaders weighing on Elon Musk’s offer to...