BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal

Posted by Brand Safety Institute • Jun 6, 2023 12:46:15 PM

Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend. Our CMO, Louis Jones, was quoted in CNBC's "Elon Musk and Twitter face growing brand-safety concerns after execs depart".

The Wall Street Journal reached out to our co-founder, Neal Thurman. Their June 2, 2023 article, "Twitter Safety Executives Exit as Concerns About Policing Content Grow", quoted Thurman discussing Twitter's former head of brand safety and ad quality. AJ Brown.

Neal Thurman, co-founder of ad-industry trade group the Brand Safety Institute, said the departures would give advertisers more concern about Twitter’s commitment to brand safety. “AJ is respected in the industry. I have a very high bar for what it would take to replace his contribution,” said Thurman.

In the interest of full-disclosure, Brown has been involved with BSI, earning his Brand Safety Officer certification and sitting for an interview with Louis Jones.

You can read more of Thurman's thoughts, and see all of the Brand Safety Institute's coverage of the marketing situation at Twitter in our special MarketPulse section, Twitter and Brand Safety. Most recently, Thurman has written about Musk's session with advertisers at MMA Global's POSSIBLE conference, and what Linda Yaccarino's appointment as Twitter CEO might mean for advertisers.

Topics: Brand Safety, Twitter, trust, Wall Street Journal, Neal Thurman