Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
Brand Safety Institute
Recent Posts
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.
The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.
CNN's placement of an Applebee's ad next to scenes from the Russian invasion of Ukraine is forcing brands to assess if news during wartime is a brand safe.
In a post on the company's blog, YouTube's Chief Product Officer details three areas where the platform is fighting to stop the spread of misinformation.
CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation
Reliable news sources remain a good place for brand safe advertising, according to a survey by MAGNA Media Trials and Disney Advertising