Sharpen your brand safety skills with Brand Safety Week 2021, part 3 of the MMA Webinar series and a new white paper from the Brand Safety Institute.
Brand Safety Institute
Recent Posts
The just-announced inaugural Brand Safety Week will take place in New York City during the first week of November 2021 and annually during the same week in coming years.
Ozy Media's stunning fall from grace offers several key lessons in brand safety.
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Neal Thurman, a co-founder of the Brand Safety Institute, recently joined a Brand Safety Exchange podcast interview where he discussed the current state and future of brand safety as it continues a path to maturity.
85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.