Posted by Brand Safety Institute • Feb 17, 2022 6:59:23 PM
With these statistics as predicate, AdMonsters' John Osborn has now moved the discussion to how AdOps - and the rest of the digital advertising industry - will keep pace with this growth, and keep CTV a healthy and safe alternative for advertisers.
Advertisers and agencies will have to be vigilant as their dollars continue shifting to CTV. And staying focused on issues such as brand safety will be of vital importance, especially with the wide range of apps and DSPs cropping up to fill this new platform.
The Brand Safety Institute’s quest to professionalize and advance the digital advertising ecosystem has tools, research, and guides that apply to this growing part of the industry, as well as certification programs for Brand Safety Officers, Brand Safety Business Partners, and Brand Safe Workforces to help organizations and individuals get the information they plan, execute, and analyze their strategies in CTV and across the digital spectrum.