Brand Safety Institute Blog (3)

AI Acceleration: Navigating Technology and Trust

by Victor Mills on Nov 6, 2025 9:00:04 AM

A future built on accountability will be about establishing trust while protecting advertisers & consumers. AI has made media faster, smarter, & more personalized - but also more opaque & volatile. To navigate that paradox, the industry must anchor...

Mantis partners with Brand Safety Institute to strengthen industry standards and expand US market presence

by Brand Safety Institute on Nov 5, 2025 11:56:59 AM

Mantis partners with Brand Safety Institute to enhance brand safety standards through a strategic collaboration and inclusion of their metrics in BSI's Publisher Quality Utility.

The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability

by Victor Mills on Oct 30, 2025 7:59:59 AM

The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.

The Precarious State of Brand Safety and Trust

by Victor Mills on Oct 27, 2025 8:00:02 AM

The cost of human dysfunction online, remains impossible to ignore. For advertisers and agencies, the path forward requires deeper standards of behavior and compliance, and authentic accountability measures.

Brand Relevance is the Key to Brand Safe Content

by Victor Mills on Oct 17, 2025 2:14:38 PM

Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...

Building the Best Defense in Uncertain Times

by Victor Mills on Oct 2, 2025 1:00:39 PM

Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.

Social Media Restrictions and Lessons Learned from Nepal’s Unrest

by Victor Mills on Sep 16, 2025 12:35:11 PM

For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.

AI - The Next Economic Boom or the Next Tech Bubble?

by Victor Mills on Sep 1, 2025 1:29:46 PM

For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise, and risk. The advertising ecosystem could inadvertently find themselves in hot water when they simply intended to move business forward...

Online Safety for Youth: A Chasm of Alarming Proportions

by Victor Mills on Aug 20, 2025 6:10:18 PM

The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...

Rethinking Brand Safety in the Age of AI

by Victor Mills on Aug 11, 2025 9:00:00 AM

In 2025, safety isn’t the absence of harm, it’s the presence of responsibility. You can’t build trust if your content, like much of today’s generative media, is engineered to approximate meaning rather than actually say something.

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