Brand Safety Institute Blog (3)

by Victor Z Glenn on Jan 21, 2025 2:38:08 PM

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

by Victor Z Glenn on Jan 15, 2025 3:05:13 PM

The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...

by Victor Z Glenn on Jan 9, 2025 2:24:19 PM

Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

by AJ Brown on Jan 9, 2025 2:16:29 PM

On Tuesday, Meta announced a sweeping set of changes to its content moderation policies and processes, including the...

by Victor Z Glenn on Dec 13, 2024 8:00:00 AM

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

by Victor Z Glenn on Dec 2, 2024 2:23:14 PM

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

by Victor Z Glenn on Nov 22, 2024 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

by Brand Safety Institute on Oct 31, 2024 10:10:09 AM

How do you make sure your keyword blocklist is a scalpel and not a sledgehammer?

by Victor Z Glenn on Oct 25, 2024 7:30:00 AM

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

by Victor Z Glenn on Oct 18, 2024 8:00:00 AM

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

Brand Safety Institute Blog