Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being...
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...
Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms
Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...
Get your cards ready.
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...