TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Leveraging AI in Brand Safety Without Losing the Human Touch
by Victor Z Glenn on Jan 15, 2025 3:05:13 PM
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Z Glenn on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers
by AJ Brown on Jan 9, 2025 2:16:29 PM
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Mastering Keyword Exclusion: Unlocking TAG & BSI’s Toolset for Smarter Brand Safety
by Brand Safety Institute on Oct 31, 2024 10:10:09 AM
How do you make sure your keyword blocklist is a scalpel and not a sledgehammer?
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Z Glenn on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...