Neal Thurman, a co-founder of the Brand Safety Institute, recently joined a Brand Safety Exchange podcast interview where he discussed the current state and future of brand safety as it continues a path to maturity.
85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.
The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
Louis Jones is the next Brand Safety Officer (BSO) in Residence, serving in the 6-month role advising BSOs & helping the organization advance its mission.
As the 2020 election approaches, and digital political advertising increases, publishers and buyers need policies and transparency to preserve brand safety.