Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
As digital marketing evolves, so do the tools needed to manage brand safety and suitability. Zefr, a global leader in brand safety, recently expanded its AI-powered Brand Safety and Suitability Verification solution on YouTube.
As brand safety progresses, the debate turns toward the effectiveness and transparency of AI technology, and its ability to make the right choices at scale. Companies trying to keep pace with the surging volume of content and channels are desperately...
Creating an ecosystem where brand safety measures protect advertisers without compromising high-quality adjacencies, like news content, will foster a healthier digital advertising landscape.
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.
The struggles of local news outlets and waning trust in the media notwithstanding, there remains a strong belief in the importance of local journalism. A significant majority of U.S. adults view local news outlets as vital to the well-being of their...
To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...
The intersection of major gaming events, leaking new information on upcoming games/changes, innovative initiatives like collegiate esports tournaments, and fan-driven crossovers highlights the dynamic and ever evolving nature of the gaming industry.
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.