Brand safety has always been a two-tiered prospect, and the future of brand safety isn’t just risk mitigation - it is relevance, responsibility, and readiness - for whatever comes next. Read more on the BSI Blog...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. he key to keeping brands safe in an AI-driven world isn’t blind faith—it’s understanding emerging risks, continually asking the right...
How do brands protect their values, remain agile, and navigate the noise with confidence? For brands to manage modern risks effectively, internal alignment is essential. Your communications and legal teams don’t need to be brand safety experts, but they...
As the digital advertising ecosystem grapples with these changes, social media platforms are also undergoing transformations that could impact brand safety. As brand safety continues to re-find its footing, advertisers and publishers must strike a...
AI dependence in brand safety/suitability could hinder strategic decision-making, and business results. AI is not a replacement for human judgment, but an enhancement to it.
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
As digital marketing evolves, so do the tools needed to manage brand safety and suitability. Zefr, a global leader in brand safety, recently expanded its AI-powered Brand Safety and Suitability Verification solution on YouTube.
As brand safety progresses, the debate turns toward the effectiveness and transparency of AI technology, and its ability to make the right choices at scale. Companies trying to keep pace with the surging volume of content and channels are desperately...
Creating an ecosystem where brand safety measures protect advertisers without compromising high-quality adjacencies, like news content, will foster a healthier digital advertising landscape.
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.