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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current efforts and safeguard their strategies. The connective thread across these developments is clear: brand safety isn’t just about...
Brand safety has seemingly become a sometimes loaded, & often misunderstood term. The future of brand safety won’t hinge on buzzwords or broken systems - it will belong to those willing to build transparent, reliable frameworks that reflect not just...
As AI is woven deeper into the fabric of business, brand safety applications will evolve too. It’s no longer just about avoiding controversial content, but about navigating a digital landscape where unpredictability is a marketing nightmare. Brand safety...
Brand safety has always been a two-tiered prospect, and the future of brand safety isn’t just risk mitigation - it is relevance, responsibility, and readiness - for whatever comes next. Read more on the BSI Blog...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. he key to keeping brands safe in an AI-driven world isn’t blind faith—it’s understanding emerging risks, continually asking the right...
How do brands protect their values, remain agile, and navigate the noise with confidence? For brands to manage modern risks effectively, internal alignment is essential. Your communications and legal teams don’t need to be brand safety experts, but they...
As the digital advertising ecosystem grapples with these changes, social media platforms are also undergoing transformations that could impact brand safety. As brand safety continues to re-find its footing, advertisers and publishers must strike a...
AI dependence in brand safety/suitability could hinder strategic decision-making, and business results. AI is not a replacement for human judgment, but an enhancement to it.