Brand Safety Institute Blog

The Gaming Landscape – Advertisers Take Notice

by Victor Mills on Mar 29, 2024 2:49:12 PM

By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...

Rethinking Brand Safety: Why Women Matter in Advertising

by Victor Mills on Mar 8, 2024 9:00:00 AM

Progressive brand safety requires a paradigm shift that recognizes the importance of engaging diverse audiences, particularly women, on issues that resonate with them.

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

Sentiment and Civility in Podcast Advertising

by Victor Mills on Jan 26, 2024 8:00:00 AM

In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.

The Threat of Bad Actors in Generative AI for Brand Safety

by Victor Mills on Dec 15, 2023 7:30:00 AM

The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.

BSI Marketer Roundtable 2024 Forecast

by Brand Safety Institute on Dec 13, 2023 10:28:47 AM

BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.

Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies

by Steve Olenski on Dec 12, 2023 4:40:47 PM

Explore the game-changing potential of Generative AI in marketing – from hyper-personalization to enhanced content creation and predictive analytics.

Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising

by Victor Mills on Nov 10, 2023 8:30:00 AM

Scalper bots have plagued various industries, from ticketing to e-commerce, and rise beyond mere ad fraud. The battle against scalper bots has highlighted the critical intersection of AI and brand safety in the digital advertising landscape.

New Approaches to AI in Brand Safety from BSI and Unitary

by Brand Safety Institute on Nov 1, 2023 3:05:23 PM

A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.

Noonoouri: The Rise of the Digital Popstar in a World of AI Integration

by Elijah Pysyk on Sep 27, 2023 3:28:59 PM

Warner Music Group makes history by signing Noonoouri, the AI-powered 'digital popstar.' Explore the fusion of art, tech, and music in this groundbreaking partnership.

Brand Safety Institute Blog

Get the latest BSI news and updates