To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...
The intersection of major gaming events, leaking new information on upcoming games/changes, innovative initiatives like collegiate esports tournaments, and fan-driven crossovers highlights the dynamic and ever evolving nature of the gaming industry.
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.
By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...
Progressive brand safety requires a paradigm shift that recognizes the importance of engaging diverse audiences, particularly women, on issues that resonate with them.
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.
The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.
BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.