There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Mills on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Mills on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Mills on Feb 16, 2024 8:00:00 AM
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Mills on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Mills on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
Navigating Multi-Media Channels in a Brand Safe Manner
by Victor Mills on Oct 6, 2023 9:00:00 AM
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
