Brand safety once meant protecting against harmful content, but today it’s often applied more broadly to avoiding “hot button” topics - including legitimate news reporting on issues like politics, public health, and social movements.
With gamers spending 45 billion hours on gaming sites and apps, and esports growing in popularity, the stakes for maintaining brand safety are higher than ever.
The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...
While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
The gaming industry has come a long way, becoming a cultural and economic behemoth. Now, how can the industry find a balance between creating engaging gaming experiences and ensuring the well-being of its developers?
As the digital age continues to reshape the advertising landscape, esports stands out as a dynamic and promising frontier for brands willing to embrace the future of sports entertainment.
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Brands are no longer limited to a single marketing channel, and instead must adapt to a multichannel reality.