The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
AJ Brown, former Head of Brand Safety and Ad Quality at Twitter, has been named the new Chief Operating Officer of the Brand Safety Institute (BSI).
Neal Thurman, BSI co-founder, was quoted in the Wall Street Journal in regards to the resignations from Twitter's Trust and Safety team.
Louis Jones, BSI's CMO, was quoted CNBC about the latest Elon Musk-fueled brand safety turmoil at Twitter and how advertisers view it.
Longtime NBCUniversal ad executive, Linda Yaccarino, has been named as the new CEO of Twitter. What does that mean for marketers on the platform?
Elon Musk faced advertisers at MMA Global's POSSIBLE event, and BSI was in the room to hear what he had to offer.
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Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers
BBC News quoted the Brand Safety Institute in it's recent piece about how more advertisers are expressing concerns with Elon Musk's tenure at Twitter.