Clawdbot Promises to Be Your AI Employee. I Tested It.

By Elijah, Creator in Residence at BSI

Note: Clawdbot has changed its name to Moltbot, after a cease-and-desist from Anthropic/Claude AI.

I keep a pretty healthy skepticism about “game-changing” tools, especially when they’re trending on X. Most of the time, the hype cycle moves faster than the product. But recently, I kept seeing the same topic pop up in creator and marketing circles: people talking about a “Clawdbot” setup and how it could function like an AI agent that completes tasks rather than just answering prompts.

What caught my attention wasn’t the usual “AI will replace your job” angle. It was the opposite. The pitch was basically or what I heard: use an agent to take repetitive, operational work off your plate so you can spend more time creating. That’s the version of AI I’ve been waiting for, so I looked into it and tested it in the most practical way possible: I gave it the work I already know I should do, but hate doing.

As a creator, I love making comics. As a marketer, I know distribution is part of the job. The problem is that distribution often feels like a second job. Posting consistently across platforms means repeating the same upload process over and over: different formats, different “best times,” different interfaces, and a long list of tiny steps that add up to a lot of friction.

Setting Up for Success

Here’s what I did with it. I automated posting my comic to Reddit and Instagram at the best times for both platforms. I also automated posting my short-form content, specifically my comic dubs, to TikTok and YouTube Shorts. The agent isn’t creating the content. It’s distributing what I already made. My workflow is simple: I batch my work one to two weeks ahead, upload everything into a backlog, and the agent posts it on schedule. If I make more content, I drop it into the backlog whenever I want, and it keeps running.

In practice, it feels like I built myself a social media coordinator whose only job is coordination.

The Fear: “Is AI Replacing Humans?”

This is the part worth pausing on, because I know a lot of people read anything about AI agents and immediately think: Here we go. Another step toward replacing humans. I don’t see this as a replacement, at least not in the way most people fear. In my case, the agent is not doing the high-value work. It’s not making my creative decisions, building my story, or inventing my voice. It’s doing the low-value, repetitive tasks that were stealing my time and attention.

If you’re reading this, it’s worth stopping to ask: what tasks in your week are necessary but draining? The admin. The copy-paste work. The uploading. The formatting. The coordination. Those are the tasks an agent can often handle, which frees you up to spend more time on the work that actually moves the needle: strategy, creativity, relationships, and quality. That’s the real promise here. Not replacing people, but upgrading what people can spend their time on.

Guardrails to Avoid Mishaps

There are two things worth saying clearly: setup isn’t mainstream-friendly yet, and guardrails matter.

On setup, this isn’t a “download an app, and you’re done” experience. Depending on how you do it, tools, APIs, and technical friction may be involved. You need a computer, not a phone, and you need enough comfort with tech to get through initial configuration. That barrier is real, and it’s why I think this is still early.

On guardrails, I built strict rules into the workflow: never post anything I didn’t explicitly provide, don’t generate new content, follow approval steps, and only distribute what’s in the backlog. From a brand safety perspective, this is the difference between an agent being risky and useful. If you constrain it to distribution and give it clear boundaries, the risk is manageable. The biggest risk I see isn’t the agent itself. It’s an uneducated user setting one up carelessly and assuming AI behaves like deterministic software.

Cost/Benefit Analysis

Cost-wise, the math is almost silly. Right now, I’m using Claude Pro ($20/month), and I’m paying about $15/month for a social media API tool because I prioritized speed over doing everything the hard way. Call it around $35/month. That’s a fraction of what even a few hours of coordinator time would cost, and it’s already saving me more than that in mental bandwidth alone.

My takeaway so far is simple: I don’t think AI replaces creatives. I think it multiplies them, as long as you keep it in the right lane. Use it to remove the tedious work that slows you down, and you get more time back for the work that actually matters.