In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Sentiment and Civility in Podcast Advertising
by Victor Z Glenn on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Z Glenn on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
BSI Marketer Roundtable 2024 Forecast
by Brand Safety Institute on Dec 13, 2023 10:28:47 AM
In today’s dynamic and challenging world, marketers face a host of opportunities and pitfalls as they chart their course...
Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies
by Steve Olenski on Dec 12, 2023 4:40:47 PM
This is hardly breaking news, but in the constantly evolving world of marketing, staying ahead of the curve is essential to...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
New Approaches to AI in Brand Safety from BSI and Unitary
by Brand Safety Institute on Nov 1, 2023 3:05:23 PM
At BSI, we always seek to amplify new technologies and solutions that keep people and brands safe online. In that spirit, we...
Noonoouri: The Rise of the Digital Popstar in a World of AI Integration
by Elijah Pysyk on Sep 27, 2023 3:28:59 PM
In a groundbreaking move, Warner Music Group has recently made history by signing Noonoouri, the world's first "digital...
Will AI Drive the Next Wave of Social Platform Popularity?
by Victor Z Glenn on Sep 8, 2023 9:00:00 AM
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
AI Will Be Available in Several Flavors according to Gartner Report on AI Trends
by Louis Jones on Aug 24, 2023 2:31:26 PM