Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...
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BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.
A look at YouTube Gaming, published by WIRED, shows a veritable bingo card of brand safety issues.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
Fox will sandbox political ads during the Super Bowl, getting out in front of ad adjacency issues.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
What is the moral responsibility of the Brand Safety Officer? How do they avoid the fiduciary, and societal, tail-risk of a brand safety crisis?
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.