Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
BSI featured in the New York Times
by Jeremy Spitzberg on Mar 17, 2020 7:18:28 PM
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10, 2020...
Brand Safety Bingo
by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM
Get your cards ready.
Top advertisers still funding disinformation and conspiracy theories
by Jeremy Spitzberg on Jan 31, 2020 9:26:45 AM
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...
Fox calls an audible on political ads during the Super Bowl
by Jeremy Spitzberg on Jan 22, 2020 6:27:54 PM
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks is...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Tragedy of the Commons
by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM
What is the moral responsibility of the Brand Safety Officer?
Fake news; real profits
by Mike Zaneis on Oct 3, 2019 1:52:02 PM
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
CHEQ checks in on the block list backlash
by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM