The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
By the time they're involved, it's too late.
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
Advertisers are funding online disinformation, and they don't even know it.
We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
A sensational headline from MediaPost reads, "Study: 11% Of News Websites Spread False Health Information". While the...