The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.
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Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
A new study came out strongly in favor of alignment between brand values and adjacent content improving brand perception and consumer intent.
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.