Empowering Women in Gaming: A Journey of Inclusion and Advocacy

Posted by Victor Z Glenn • Mar 15, 2024 8:00:00 AM

The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women. Events like GamesBeat's Women in Gaming breakfast, sponsored by Amazon Games, serve as pivotal platforms for women to share insights, network, and advocate for gender diversity and inclusion within the industry. Most recently, panelists Sarah Anderson, head of global marketing & partnerships for Amazon Games, Perrin Kaplan, co-founder of Zebra Partners; Erica Larson, head of industry, tech and consumer electronics in Gaming at Google and Monika Madrid, the VP of games at Magid all spoke about their diverse career paths that led these women to the gaming world, emphasizing the importance of taking risks and trusting one's talents.

While the United States is considered the largest single gaming market by revenue and player count, Asia (specifically the markets China, Japan, & South Korea) collectively generates nearly double the revenue for the gaming industry. Across the Asia-Pacific region, the rising prominence of female gamers reshapes the gaming landscape, with Niko Partners' Female Gamers in Asia report highlighting significant growth trends. Women account for 37% of gamers in Asia, with Southeast Asia boasting a gamer population that is 53% female. Mobile gaming emerges as a key enabler of female participation, offering accessibility and convenience. Genres like puzzle games, MOBAs, battle royale, and RPGs resonate strongly with women, signaling a diversification of gaming preferences beyond traditional stereotypes. As women's presence in gaming continues to expand, there is a growing imperative for the industry to foster inclusive environments that celebrate diverse gaming experiences and narratives.

Yet, challenges persist, particularly with regard to issues of toxicity and harassment of women within gaming communities. The staggering statistic revealing that 71% of female gamers opt for silence in voice chats underscores the urgent need for systemic change and advocacy. By amplifying marginalized voices and championing inclusive practices, the gaming community can pave the way for a future where women feel empowered to fully participate and thrive in the gaming world.  Platforms like GameTree endeavor to reclaim the voices of women in gaming, confronting the pervasive culture of silence driven by fear of harassment and discrimination As individuals and as a collective, we must continue to challenge stereotypes, dismantle barriers, and foster a culture of respect and inclusion within gaming, ensuring that every gamer, regardless of gender, feels valued and heard. 

Topics: Brand Safety, Transparency, Knowing Your Partners, Technology, Ad Adjacency, Brand Suitability, Ad Tech, DEI, gaming, mobile gaming, advergames, women, women's history month