Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.
Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.