With user experience in mind, live-streaming platforms need to better manage ad frequency and length.
Brands must navigate advertising in mobile gaming at the software level.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well as challenging brands to do their own work on the issue.
Brand safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means smart in-house procedures and processes.
There's a distinctly American, small-scale version of the "phone farm" scam.
A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.