Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...