Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...

A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...

The COVID-19 pandemic brought significant shifts to marketing strategies, including the rise of not only streaming, but ...

Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...

AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...

Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...

American Hustle

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...