Brand Safety Institute News

Defining Brand Safety

Jul 25, 2018 7:49:00 PM / by Brand Safety Institute posted in Brand Safety, White Paper

Download "Defining Brand Safety"

Brand Safety is a term that has exploded over the last few years in its use, and misuse, to describe topics in digital advertising. In various industry meetings, articles and opinion pieces, Brand Safety has been used to describe everything from ad fraud, viewability, user experience, and adjacency or placement in contextually appropriate environments. While these appear to be mostly B2B related issues in the digital advertising supply chain, one agency executive interviewed depicted the challenge:

Read More