The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
Victor Mills
Recent Posts
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...