Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10, 2020...
Get your cards ready.
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks is...
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
What is the moral responsibility of the Brand Safety Officer?
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.