Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Mills on Dec 2, 2024 2:23:14 PM
Zefr uses AI to battle Misinformation
by Victor Mills on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Avoiding Overcorrection: Balancing Brand Safety
by Victor Mills on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Mills on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Mills on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
