Brand Safety Institute Blog

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

AI Will Be Available in Several Flavors according to Gartner Report on AI Trends

by Louis Jones on Aug 24, 2023 2:31:26 PM

AI's impact on industries evident as 70% invest, 19% in pilot per Gartner study. Key trends: synthetic data, insights discovery, Responsible AI. Enhance choices, efficiency, but not a cure-all.

Enhancing the Balance Between DE&I and AI in Digital Advertising

by Victor Mills on Aug 11, 2023 9:00:00 AM

The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

The Post-COVID Gaming Market Opportunity

by Brand Safety Institute on Jun 30, 2023 4:35:44 PM

Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.

AI Trends in Digital Advertising for Gaming

by Brand Safety Institute on May 25, 2023 8:00:00 AM

AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.

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