Explore the game-changing potential of Generative AI in marketing – from hyper-personalization to enhanced content creation and predictive analytics.
Scalper bots have plagued various industries, from ticketing to e-commerce, and rise beyond mere ad fraud. The battle against scalper bots has highlighted the critical intersection of AI and brand safety in the digital advertising landscape.
A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.
Warner Music Group makes history by signing Noonoouri, the AI-powered 'digital popstar.' Explore the fusion of art, tech, and music in this groundbreaking partnership.
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...
AI's impact on industries evident as 70% invest, 19% in pilot per Gartner study. Key trends: synthetic data, insights discovery, Responsible AI. Enhance choices, efficiency, but not a cure-all.
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.