Brand Safety Institute Blog | Brand Marketers

In Brand Safety, Chatter Matters: The Bad Bunny Dilemma

by Victor Mills on Feb 9, 2026 3:22:07 PM

Brand safety today is less about avoiding the obviously offensive and more about navigating context at scale. When Bad Bunny...

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Cannes 2025: AI, Authenticity, and the ROI of Responsibility

by AJ Brown on Jun 25, 2025 2:48:49 PM

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

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GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands

by Brand Safety Institute on Sep 24, 2021 3:44:05 PM

The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...

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