The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
In-Game Ads: the Ever-Shifting Frontier
by Victor Z Glenn on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why
by Elijah Pysyk on Dec 6, 2023 1:40:57 PM
More and more creators are starting their own businesses supporting their personal brands, such as lifestyle creator Ashley...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Z Glenn on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Unlocking the Power of LinkedIn: Why Content Creators Should Consider Posting on the Platform
by Elijah Pysyk on Oct 4, 2023 4:23:57 PM
In the ever-evolving landscape of social media platforms, LinkedIn has quietly been making significant strides to win over...
Noonoouri: The Rise of the Digital Popstar in a World of AI Integration
by Elijah Pysyk on Sep 27, 2023 3:28:59 PM
In a groundbreaking move, Warner Music Group has recently made history by signing Noonoouri, the world's first "digital...
The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing
by Elijah Pysyk on Sep 6, 2023 3:24:37 PM
In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...