Brand Safety Institute Blog

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Navigating the New Now: Brand Safety in Gaming

by Victor Mills on May 31, 2024 9:00:00 AM

The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.

Podcasting – Mirroring the trend of Micro Influencing

by Victor Mills on May 24, 2024 9:00:00 AM

Podcasting is social media for the ear, with the ability to connect deeply with listeners, quality content fosters a loyal audience. Highly engaged listeners are more receptive to advertising messages, hopefully leading to better campaign outcomes.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

In-Game Ads: the Ever-Shifting Frontier

by Victor Mills on Apr 5, 2024 9:00:00 AM

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

by Victor Mills on Feb 16, 2024 8:00:00 AM

While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

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