The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Brand Safety Shifts Markedly in 2025
by Victor Mills on Jan 31, 2025 1:15:37 PM
New Approaches for Platforms, Advertisers, and Creators
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Mills on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Mills on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM