Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
The short answer is: Yes.
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
New Approaches for Platforms, Advertisers, and Creators
