Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
AI, Accountability, and Assurance - Getting it Right
by Victor Z Glenn on Jun 11, 2025 11:57:22 AM
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand Safety: An Accurate Reflection
by Victor Z Glenn on May 16, 2025 12:49:04 PM
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Z Glenn on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Brand Safety 2025 – Sorting through the Labyrinth of Confusion
by Victor Z Glenn on Feb 14, 2025 9:00:00 AM
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
Brand Safety Shifts Markedly in 2025
by Victor Z Glenn on Jan 31, 2025 1:15:37 PM
New Approaches for Platforms, Advertisers, and Creators
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The Gaming Landscape – Advertisers Take Notice
by Victor Z Glenn on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...