The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The Gaming Landscape – Advertisers Take Notice
by Victor Z Glenn on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe
by Brand Safety Institute on May 26, 2022 11:51:43 AM
In the wake of yet another tragic school shooting, a lot of Americans are wondering what can be done to prevent more such...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...