Brand safety has consistently been a challenge. Recently, however, there are clear signs that it has never been more...
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
Don’t advertise next to violence, explicit content, or hate speech. Brand safety used to be about simple avoidance. In 2025...
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...