As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand Safety: An Accurate Reflection
by Victor Z Glenn on May 16, 2025 12:49:04 PM
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Z Glenn on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Brand Safety 2025 – Sorting through the Labyrinth of Confusion
by Victor Z Glenn on Feb 14, 2025 9:00:00 AM
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
Brand Safety Shifts Markedly in 2025
by Victor Z Glenn on Jan 31, 2025 1:15:37 PM
New Approaches for Platforms, Advertisers, and Creators
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The Gaming Landscape – Advertisers Take Notice
by Victor Z Glenn on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...