Cybersecurity & Privacy Concerns Hit Gamers Hard

by Victor Mills on Mar 22, 2024 8:30:00 AM

Recent hacking incidents within the Apex Legends eSports community have sent shockwaves through the gaming world. One potential theory, voiced in numerous YouTube videos on the occurrences, is that the hacks were actually an attempt by the perpetrators...

Empowering Women in Gaming: A Journey of Inclusion and Advocacy

by Victor Mills on Mar 15, 2024 8:00:00 AM

The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

Navigating Opportunity in the Esports Universe

by Victor Mills on Mar 1, 2024 8:30:00 AM

Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation falter in a post covid world. Done well, the esports realm proves it can captivate audiences and stakeholders alike. By fostering...

The Threat of Bad Actors in Generative AI for Brand Safety

by Victor Mills on Dec 15, 2023 7:30:00 AM

The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.

Partnerships and Reach in Digital Advertising for Gaming

by Victor Mills on Nov 27, 2023 1:00:00 PM

Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...

Brand Safety in the Expansive World of Gaming: Challenges and Opportunities

by Victor Mills on Nov 10, 2023 9:30:00 AM

When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.

So what does Cloud Computing have to do with Gaming?  Almost everything.

by Victor Mills on Sep 1, 2023 9:00:00 AM

So what does Cloud Computing have to do with Gaming?  Almost everything.

Knowing Your Partners is also Crucial in Gaming

by Victor Mills on Jul 14, 2023 9:30:00 AM

Knowing your partners is a foundational tenet of Brand Safety.

Esports: Thriving Industry or Thirsting Niche

by Brand Safety Institute on Jun 23, 2023 8:30:00 AM

Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.

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