Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
Ozy Media's stunning fall from grace offers several key lessons in brand safety.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
Sleeping Giants is tired of doing your brand safety work for you.
Advertisers are funding online disinformation, and they don't even know it.
Brand safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means smart in-house procedures and processes.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.