TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

The Creator Gap and Driving ROI

by Victor Z Glenn on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...