Striking the Right Balance on Safety & Suitability

by Victor Mills on Jul 26, 2024 1:06:53 PM

The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...

Recap: BSI at Cannes Lions 2024

by Brand Safety Institute on Jun 26, 2024 4:35:19 PM

Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.

Building Brand Trust in the News Landscape: Insights and Strategies

by Victor Mills on May 17, 2024 9:15:00 AM

The struggles of local news outlets and waning trust in the media notwithstanding, there remains a strong belief in the importance of local journalism. A significant majority of U.S. adults view local news outlets as vital to the well-being of their...

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

A National, Efficiency Driven News Strategy Harms a Strong Democracy

by Louis Jones on Apr 23, 2024 4:20:27 PM

Explore the crisis of local news closures in Minnesota and their impacts on democracy, urging advertisers to support sustainable journalism practices.

TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content

by Brand Safety Institute on Nov 2, 2022 5:42:47 PM

US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey , conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).

Industry Initiative Seeks to Support News Efforts During Crisis Times

by Brand Safety Institute on Jun 16, 2022 5:00:00 AM

Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.

Two Brand Safety Takeaways from 2022 AdMonsters Ops Event

by Brand Safety Institute on Jun 9, 2022 5:00:00 AM

Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.

Another Take in the Debate over Advertising on News

by Brand Safety Institute on Mar 16, 2022 1:01:39 PM

Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.

KEEP UP WITH THE CONVERSATION

Get the latest BSI news and updates

© 2026 Brand Safety Institute | Privacy Policy | Terms Of Use | Contact Us