Brand Safety Institute Blog

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

Evolution in Digital Advertising for Live and Streaming Content

by Victor Mills on Aug 18, 2023 9:00:00 AM

The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

Enhancing the Balance Between DE&I and AI in Digital Advertising

by Victor Mills on Aug 11, 2023 9:00:00 AM

The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

Managing a New World of Advertising While Learning About It

by Victor Mills on Aug 4, 2023 9:00:00 AM

Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...

Brand Safety and Trust in Live-Stream - A Balancing Act

by Victor Mills on Jul 24, 2023 2:36:56 PM

Striking the right balance of creator ingenuity and platform guidelines will continue to be a challenge for live-stream environments.

AI Trends in Digital Advertising for Gaming

by Brand Safety Institute on May 25, 2023 8:00:00 AM

AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.

Return and Risk in the Gaming Environment

by Brand Safety Institute on Mar 21, 2023 1:36:03 PM

Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.

Fight Terrorist Content – in Real Time, on Your Platform or Site

by Brand Safety Institute on Dec 16, 2022 10:21:26 AM

Meta is making available a free open source software tool that identifies images and videos and raises red flags that enable platforms to stop the spread of terrorist content.

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