Brands must navigate advertising in mobile gaming at the software level.
Recent Posts
BSI at SXSW 2022
by Victor Mills on Mar 30, 2022 11:38:39 AM
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
If Only Someone Was Working on Brand Suitability Standards
by Victor Mills on Feb 8, 2022 2:05:58 PM
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Mills on Dec 15, 2021 10:30:00 AM
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
