Brand Safety Institute Blog

The Advertiser/Consumer Conundrum in Gaming – Chicken or Egg?

by Victor Mills on Mar 21, 2025 9:30:00 AM

In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship with both consumers and advertisers. For advertisers, navigating brand safety in gaming requires a keen understanding of which...

The High-Wire of Brand Safety

by Victor Mills on Feb 27, 2025 6:00:01 PM

Transparency and accountability remain critical pillars of effective brand safety monitoring. Brands must exercise heightened vigilance, ensuring that their partnerships and placements align with both ethical standards and consumer expectations.

Balancing AI Innovation with Brand Safety in Marketing

by Victor Mills on Nov 22, 2024 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Gaming is Growing Fast - Brand Safety Needs to Keep Pace

by Victor Mills on Jun 10, 2024 11:54:06 AM

Maintaining brand safety is paramount, and with the increasing ad spend as well as the critical role of gaming in reaching younger audiences, advertisers must prioritize securing their brand's integrity.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Subscription Models in Gaming - A Paradigm Shift of Possibility

by Victor Mills on Feb 2, 2024 8:00:00 AM

Closing knowledge gaps is crucial to tapping into the impactful realm of gaming advertising and leveraging it as a strategic and lucrative channel.

Brand Safety in the Expansive World of Gaming: Challenges and Opportunities

by Victor Mills on Nov 10, 2023 9:30:00 AM

When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.

What Does Twitter's New CEO Mean for Advertisers?

by Brand Safety Institute on May 15, 2023 2:48:32 PM

Longtime NBCUniversal ad executive, Linda Yaccarino, has been named as the new CEO of Twitter. What does that mean for marketers on the platform?

Advertisers have opportunity to lean into gaming and connect with audiences

by Brand Safety Institute on Mar 15, 2023 7:30:00 AM

Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.

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