BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
A new study came out strongly in favor of alignment between brand values and adjacent content improving brand perception and consumer intent.
Reliable news sources remain a good place for brand safe advertising, according to a survey by MAGNA Media Trials and Disney Advertising
Sharpen your brand safety skills with Brand Safety Week 2021, part 3 of the MMA Webinar series and a new white paper from the Brand Safety Institute.
Ozy Media's stunning fall from grace offers several key lessons in brand safety.
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...