The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.
Progressive brand safety requires a paradigm shift that recognizes the importance of engaging diverse audiences, particularly women, on issues that resonate with them.
Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...
To ensure the effectiveness of DE&I initiatives, organizations must integrate them into every aspect of day-to-day operations. From marketing to internal communications, customer and supplier relationships, promotions, bonuses, conflict resolution, and...
Representation is profoundly impactful, particularly in a medium as influential as gaming. As the gaming landscape continues to evolve, so does the conversation around diversity. Read more at BSI.
Explore the impact of biased news coverage on Black Americans and the importance of supporting diverse communities through quality journalism.
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
With transparency and a little legwork, the digital media industry can meet its brand safety goals without hindering DEI goals, writes Charles Cantu.
Industry organizations have released guidelines in support of diverse media suppliers. The guidelines follow similar guidance published for buyers in May.