BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Industry Orgs Release Set of Guidelines for Diverse Suppliers
by Brand Safety Institute on Aug 10, 2022 5:00:00 AM
Three organizations have released guidelines for the advertising industry in support of diverse media suppliers. The...
Louis Jones Reminds Us to "Do Better"
by Brand Safety Institute on Jan 17, 2022 3:50:47 PM
Today - Martin Luther King Jr. Day - Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about...