Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...

Unifying in Divisive Times

by Victor Z Glenn on Feb 6, 2025 2:04:47 PM

The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...