On an otherwise unremarkable day of the week, the world blinked. Amazon Web Services went dark. For hours, companies from...
Brand Relevance is the Key to Brand Safe Content
by Victor Mills on Oct 17, 2025 2:14:38 PM
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Brand Safety is a Difficult Dance in a Chaotic Landscape
by Victor Mills on Apr 15, 2025 2:38:04 PM
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
Brand Safety in 2025: Ambiguity, Decisive Moves, and the Road Ahead
by Brand Safety Institute on Apr 1, 2025 4:32:52 PM
With policy shifts, recent brand safety practices come into question. The brand safety landscape isn’t just about keeping...
