Brand Safety Institute Blog

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021, 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...

On the language of brand safety and corporate social responsibility

by Jeremy Spitzberg on Apr 9, 2021, 5:19:33 PM

Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.

A Brand Safety Conversation, part two

by Brand Safety Institute on Nov 16, 2020, 7:45:00 AM

Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.

A Brand Safety Conversation, part one

by Brand Safety Institute on Nov 9, 2020, 9:44:34 AM

Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.

The Role of the Brand Safety Officer

by Brand Safety Institute on Jul 9, 2020, 8:25:13 PM

A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.

News is brand safe

by Brand Safety Institute on Jun 3, 2020, 5:02:26 PM

BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.

Two new studies show the importance, and fragility, of consumer trust in brand advertising

by Jeremy Spitzberg on Mar 31, 2020, 1:01:09 PM

Two new studies show the importance, and fragility, of consumer trust in brand advertising

Top advertisers still funding disinformation and conspiracy theories

by Jeremy Spitzberg on Jan 31, 2020, 9:26:45 AM

Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?

YouTube tests advertisers notions of brand suitability

by Jeremy Spitzberg on Nov 25, 2019, 8:25:03 PM

YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.

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