Brand Safety Institute Blog

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...

Podcasting – Mirroring the trend of Micro Influencing

by Victor Mills on May 24, 2024 9:00:00 AM

Podcasting is social media for the ear, with the ability to connect deeply with listeners, quality content fosters a loyal audience. Highly engaged listeners are more receptive to advertising messages, hopefully leading to better campaign outcomes.

Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why

by Elijah Pysyk on Dec 6, 2023 1:40:57 PM

Discover why creators are ditching sponsors to build their own brands for long-term success and financial independence in the digital landscape.

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

Always Exercise Caution When Associating with Influencers

by Elijah Pysyk on Aug 3, 2023 1:44:17 PM

Always Exercise Caution When Associating with Influencers

Could Biore’s influencer backlash have been avoided?

by Elijah Pysyk on Jun 8, 2023 3:06:34 PM

Bioré apologies after influencer references school shooting in pore strips ad

Influencers caught with thumbs on the scale

by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM

Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.

Influencer marketing is still marketing

by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.

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