Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
Influencers caught with thumbs on the scale
by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...