More and more creators are starting their own businesses supporting their personal brands, such as lifestyle creator Ashley...
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
In a recent article, afags (an Indian news site) raises an important question: Should brands be cautious about associating...
Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...