When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Brand Safety and the Fight for Effectiveness
by Victor Mills on Jul 21, 2025 9:00:00 AM
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Brand Safety is Now a Double-Edged Sword
by Victor Mills on Jul 3, 2025 1:46:56 PM
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Mills on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...